Berlin’s Contentful, an API-first content management system, has raised $13 million to fund its new location in San Francisco. The round was led by Benchmark Capital with participation from Trinity Ventures, an existing investor, Balderton Capital, and Point Nine Capital.

Contentful provides a CMS developer platform for developers and marketers to deliver content to devices, with a particular view to devices beyond desktop.

“Traditional CMS like WordPress or Drupal have been designed to be great for desktop websites, but are not architected for other devices and platforms,” said Contentful CEO, Sascha Konietzke. “As a result, this presents an abundance of challenges for developers, who are working to create new content experiences. We are alleviating those hurdles to make life easier for developers and more productive for companies.”

Contentful already has a strong traction with developers, added Eric Vishria, partner at Benchmark Capital, and the startup is well-positioned to help in how content is delivered to users in the future.

As part of its growth, the German startup will open an office in San Francisco where it will make some new hires and continue to develop its product.

“From their base in Berlin, the company already sells most of its software in the US. Therefore it was only natural that Contentful would look to the USA for its next round of funding. With this new round, Contentful establishes itself as the content management system of the future, with by far the strongest product, team and investor backing in the industry. We are excited that this has now been secured,” said Suranga Chandratillake, general partner at Balderton Capital.

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