Peggy Anne SalzPeggy Anne Salz is a published author, columnist, researcher and chief analyst of Mobile Groove, a top-50 influential technology site providing custom research to the global mobile industry and consulting to technology startups.Posted in ad fraud, adjustUpdatedApril 12th, 2016. Mobile advertising is on the rise - but so is mobile app fraud. Peggy Anne Salz highlights three German startups fighting the battle against fraud in different ways.This content is only available for our premium membersUPGRADE NOW AND ACCESS OUR PREMIUM CONTENT› Alex Mann Cheap in, cheap out. App install campaigns are a complete fraud. ‘Incentivizing’ someone to download your app so they get more points on Candy Crush isn’t user acquisition. It’s junk. Affiliates are the other problem with fraud. They buy the cheapest, dirtiest inventory out there, and cannibalize your real marketing as they capture the lowest hanging fruit, i.e. people who would convert anyway. Essentially, avoid these two marketing tactics and your brand should be ok. Dmitry Isakov Good article but doesnt cover ClearFlow (clearflow.mobile) solution – the young player on the fraud detection market, but the results on mobile cpa-traffic are much more impressive than some old players show… @disqus_fvcZUDSk83:disqus – according to our data at least 60% of mobile cpa traffic is fraudulent Btw: I can give you the promo code to check 5000 conversions for FREE with ClearFlow.