Nordic VCs get creative: Creandum hires a data scientist as EQT brings a 'Design Partner' on board

Two noteworthy appointments at two of the Nordics' most interesting investment firms today, as Sweden-based Creandum and the relatively new EQT Ventures (the venture arm of the leading private equity group in the Nordics) have both hired for non-traditional roles for a VC.

Canon_2014-07-12_541 Creandum has hired William James as an in-house data specialist for its portfolio companies. At Spotify, James was part of the original team who built the framework used to track and measure in-app actions by its now 75 million users. After helping Spotify scale, James will be "on call as an asset" for Creandum’s portfolio companies to help implement a 'data-first mindset'.

Atomico has also a researcher on board, fwiw: Tom Wehmeier.

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EQT Ventures, meanwhile, has brought Ted Persson on board as Design Partner in Stockholm. Persson is one of Europe's most awarded digital designers and marketers and has previously co-founded global digital agency Great Works, where he worked on brands like Absolut Vodka and H&M.

AT EQT, Persson will help accelerate the portfolio companies' product, design and marketing competence, but also lead evaluation of potential investments from a design and product perspective.

Update: EQT Ventures also just hired Toborrow founder (and former professional gamer of Counter-Strike) Andreas Thorstensson as a 'Tech Partner'.

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