Scotland’s sensewhere receives £1.4 million grant to develop its indoor location tech

Scottish startup sensewhere, which develops indoor location technology, has received a £1.4 million grant from Scottish Enterprise.

The Edinburgh-based startup plans to hire seven new people to further develop its location and navigation system for busy and densely packed indoor areas like airports and shopping centres, where GPS does not work reliably. sensewhere uses a combination of Wi-Fi, Bluetooth and sensors to pinpoint location in these kinds of areas.

The grant comes from Scottish Enterprise, Scotland’s innovation agency, which has worked with sensewhere on projects in the past. The new funds will enhance sensewhere’s R&D over the next three years, improving the tech’s functionality and accuracy. It already counts Tencent and TomTom among its client base.

“Our technology creates vast opportunities for people and brands to connect with others, even in little or no satellite signal,” said sensewhere CEO Rob Palfreyman. “The likes of shopping malls often have little or no signal but with our software, retailers and brands can connect with customers through location-based advertising in a way that’s simple, fast and accurate.”

“sensewhere is a great example of an ambitious Scottish company that’s developing innovative technology for global markets,” added Jim Watson, director of innovation and enterprise services at Scottish Enterprise.

sensewhere, founded in 2009, joins a slew of other companies like Sweden’s Senion and Wifarer from Canada that are racing to nail indoor location technology and become the standard provider.

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