UK-based martech platform Fresh Relevance raises £2.15 million to expand into North America

UK-based marketing platform Fresh Relevance has received a £2.15 million investment from Foresight VCT. The company plans to use the new funding to aid its international expansion, especially in North America.

Fresh Relevance is an SaaS email marketing and web personalisation platform that allows online retailers to provide personalise customer experiences, automated communications, and real-time marketing tools for desktop and mobile.

"To date we have achieved major growth, with more than 300 customers now relying on the Fresh Relevance marketing hub," said Mike Austin, the company's co-founder, in a statement. "The significant investment from Foresight Group enables us to accelerate our expansion across North America, explore market opportunities in new territories and further extend our in-house development capabilities.

Read more: Private Equity Wire (Press release)