Zoovu, a digital assistant startup founded in Austria and headquartered in London and New York, has landed a $14 million funding round led by Target Global and Beringea. Rytis Vitkauskas, venture partner at Target Global, will join the Zoovu's board of directors as part of the deal.
The startup offers AI-powered digital assistant trained across more than 300 categories that brands can use to advise customers. The company claims that its technology is used by more than 150 brands — including Amazon, Canon, Coty and Wilson — across 80 countries and in 40 languages.
In addition to actually helping the customers, Zoovu's digital assistant provides brands with behavioural insights into their audience.
“Brands are quickly realizing that the typical customer persona is vastly different now than it was even just a few years ago, and they’re being forced to adapt to a unique generation of consumers by adopting new technologies and engagement strategies,” said Rob Mullen, CEO at Zoovu. “Zoovu is dedicated to alleviating these challenges by providing advanced behavioural data, which customers can take advantage of to differentiate themselves, allowing brands to deliver a more personalized and engaging customer experience.”
Zoovu plans to use the fresh capital to expand into the Asia-Pacific region and improve its AI and behavioural analytics.