DPL, the London-based provider of “personality-based” marketing solutions, has raised £1.3 million. The round, led by the Angel CoFund, comes with personnel changes at the top level of management as well as a new advisory board. The UK martech startup provides an automated marketing product based on behavioural science. Combining that data with AI, the company claims its service delivers “double- or triple-digit improvements in marketing effectiveness.” “Most firms in our space are too focused on what people did yesterday as a way of modelling future potential activity,” commented Jean Pierre van Tiel, CEO of DPL. “Our platform enables clients to humanise data-driven marketing at scale by adding personality-based insights into their creative development and media execution strategies. Our goal is to make what we do accessible and affordable to enterprises of all sizes – from start-ups to SMEs to large corporates.” The DPL platform integrates with all customer relationship management systems, data sources, and other marketing technologies. The new funding will go to further and faster development of the platform. The lead investor, ACF, is a venture capital firm based in Sheffield. Tim Mills, a founder partner, said: “DPL’s unique platform has the ability to transform marketing and customer engagement for countless businesses, and offers a considerably enhanced experience for end consumers. We are very pleased to be supporting a highly experienced team bringing a truly game changing product to market with this funding round, and look forward seeing clients really tangibly benefit from the team’s insights.”
Shake-ups in the senior management team are as follows: Jean Pierre van Tiel became CEO, Richard Robinson became CCO, and Chris Ward became CTO. David Marshall, former CEO, became a non-executive director, and Mark Leader, a key angel investor in DPL, took on the role of board observer.