Social media can be a drag. With ads and “influencers” coming at you from all sides, an algorithm determining what you see and what you don’t, a perpetuated culture of FOMO, and not to mention which of your data is being sold to whom, it can all be a bit much.
But with all the gripes to be had, the simple act of staying in touch with family members, particularly across time and space remains. Recognising the lack of a worthy platform, Michael Collett and Matt Blom are launching Kin, a family media app designed for families that protects personal data and media of its users.
Operating on the premise that social media and messaging platforms promote hyper-connectivity and push advertisements ad nauseum, Kin has been designed with privacy as a priority.
Instead of relying on selling data to marketers, Kin is subscription-based, thus, according to the company, guarantees that user’s data will never be sold and that they will never engage with advertisers.
Designed for the long-haul, Kin includes some unique features, albeit having that every-so-slightly-creepy touch to them, that include recorded future messages. Family members can create messages that unlock at a predetermined date in the future.
Because nothing says I love you, quite like Grandma does from the beyond the grave.🤔
While the idea of a subscription-based personal media platform isn’t new, Collett and Blom’s backgrounds are enough to attract significant pre-launch investment. So much so that the company has raised $3.2m while in beta, and enters the market with a $25 million valuation.
However, I am going to take a guess, and say that Collett’s 29 year experience in the financial sector might have built up more than a few connections to find them money.
Kin was founded in September 2019 and will soon be available in 10 languages, which gives them a potential 4.8b person marketplace. The app aims to have 100 million users by Q3 2022.