Consumer insights platform that converts market research into real-time conversations between brands and consumers, OnePulse has raised £2 million to fuel global expansion efforts. The funding round was led by Blackfinch and followed on my Nexus Investments.
OnePulse provides brands with a platform whereby they can conduct micro-market surveys, up to three questions at a time, and receive instantaneous feedback from targeted audiences (read: Millennials and Gen Z). In exchange, consumers utilise a gamified app to provide feedback and are compensated for their opinions in micro-payments.
The company offers brands the opportunity to ask follow-up questions, resulting in maximum product agility based on user feedback.
OnePulse counts Coca-Cola, TikTok, Marks & Spencer, Channel 4, Zenith, SC Johnson, and Boohoo amongst its client base, and operates across the UK, US, France, Germany, Spain, Italy, China, India, Australia, Canada, and Kenya. Next in the pipeline is Russia, Mexico, Brazil, the Netherlands, Belgium, Poland, and Ireland.
“There are few things as powerful as insight in the room at all times and with OnePulse, businesses no longer have to rely on gut feelings or out-of-date assumptions to make daily decisions with confidence,” comments CEO Mike Billingsley. “And with our global expansion, they can literally have their finger on the global pulse any time, any place, anywhere.”