London-based direct-to-consumer dog food brand Butternut Box has raised £40 million in new funding round. The new funding is expected to add some gravy to existing operations, as well as throw new channels, products, and markets a bone. To date, the firm has seen approximately £82 million land in the chow dish.
Butternut Box was whelped in 2016, and provides human-grade, fresh dog food delivered right to the hooman’s doorstep. The service begins the rounds via an individual questionnaire, delivering a pawfectly tailored meal plan for furry friends.
Accounting for pets’ life stages and all the associated vitamins and minerals, Butternut Box cooks human-quality ingredients at a gentle 90 degrees and then freezes them immediately. With an estimated 65% of all UK-based dogs overweight, Butternut Box also takes portions into account and is helping to slim the masses.
Butternut Box’s latest funding round was led by private equity firm L Catterton, with existing investors White Star Capital, Five Seasons Ventures, and Passion Capital also continuing to wag their tails.
“We have long been impressed by how Butternut Box has established itself as the trusted brand of choice in the UK among a loyal base of pet owners, and we are thrilled to strengthen our partnership further with this latest round of funding,” commented L Catterton’s Jean-Philippe Barade. “Butternut Box continues to leverage its innovative digital platform to raise the bar in the growing pet food market, and we look forward to collaborating with the entire Butternut team as they work to build on their considerable momentum.”