Bitrefill brings the coin to the court with Bitsneaks

Stockholm-based Bitrefill has teamed up with Dallas Mavericks point guard Spencer Dinwiddie to bring you Bitsneaks, a trainer that incorporates cellular internet technology built into the sole and an app-controlled LED panel interwoven down the side of the shoe, one the company claims is the “world’s densest flexible matrix display.”

Available at “a premium sneaker marketplace yet to be decided” and priced at a rather reasonable 1 BTC per pair ($40,073.20 at the time of authoring), the Bitrefill team worked hand in hand with The Nordic Society for Invention and Discovery (TNSID) and Dinwiddie, to develop a front lace up fastening sneaker that will display the live price of bitcoin. 

As an added bonus, all LEDs are set to change to purple when bitcoin reaches the all-fabled $1 million mark. 

However, hodlrs are likely to have to keep on hodlin’ until 2030 according to Ark Invest before they see the hues of Paisley Park.

But wait, there’s more: for the whales that can drop a ‘coin on a set of kicks, the limited edition also includes a full node and mining rig built into the packaging.

“For us to beat giants like Nike and build what everyone said was impossible is yet another proof of what a small dedicated team like ours can do when trying to achieve something truly foolish,” commented Bitrefill’s founder Sergej Kotliar.

Now I’m not from Missouri, but a whole lotta “show me” alarm bells are ringing right now. Is this a PR stunt? Is this really, really for real?

Representatives from Bitrefill assure me this is, in fact, the real deal, and my trust hasn’t been abused some 12 days too late.

However, they did provide this:

While I can’t offer you concrete, airtight proof that this is 100% legit (deep fake tech is real people), I have personally used Bitrefill’s service a few times, met their founding team, and can vouch for the fact that the company and the offer is genuinely the real deal.

The only thing I can add is that Sergej Kotliar, Michael Mauritz Grünberger, and Michel Gustavsson are quite possibly crazy enough to actually pull this off.