Paris-based nfinite gears up for 3D product visualisation with $100 million

In today’s times when we are buying almost everything online, it would be useful if consumers could see products online in all their dimensions.

Making this a reality, Paris-based e-commerce and visualisation company nfinite has raised $100 million in a Series B funding led by Insight Partners.

The new raise is the startup’s second funding in just four months. It had earlier announced a $15 million Series A round in February this year. With the new cash, the company has now raised more than $122 million to date.

Founded in 2017, the French platform allows retailers to create and display 3D product visuals through CGI technology. This would help potential customers understand the product’s look and dimensions before they buy it.

Alexandre de Vigan, founder and CEO, nfinite said: “e-commerce is increasingly virtual and consumers yearn for immersive online shopping and personalised experiences, yet e-merchandising—the link between the product, the consumer, and the online cart—is fragmented. So, we helped fix it by building a one-stop solution for creating, displaying and managing unlimited product visuals almost instantly.”