Milan-based visual asset management platform BOOM has acquired competitor LemonOne. The acquisition serves to further strengthen Boom’s European market position as demand for visual content, particularly in the e-commerce sector, continues to soar. The financial details of the deal remain undisclosed.
Not just an image house, BOOM’s Worksite platform allows all stakeholders in a visual campaign a seat at the table, from anywhere in the world. This platform is now bolstered even further via LemonOne’s specialist focus on providing on-demand, bespoke imagery aimed at online marketplace, real estate agencies and food delivery/q-commerce companies.
The new BOOMonOne organisation (not an official rebranding) will see LemonOne’s clients and roster of photographers now welcomed under the BOOM umbrella, and according to a statement issued by BOOM, no staffing changes are indicated.
“This is a major leap forward in BOOM’s strategy to serve the whole of Europe and beyond through our ground-breaking digital platform. We have been growing our team across Europe and the Americas, and we are now delighted to join forces with the team from LemonOne,” commented BOOM CEO and co-founder Federico Mattia Dolci. “They bring fresh energy, passion as well as a wealth of vertical expertise. We look forward to doing great things together!”
BOOM was founded in 2018, and is backed by Milan's Wellness Holding Sdl and Munich's United Ventures to the tune of approximately $18.5 million.
The acquisition also marks an exit for Acton Capital, which has backed LemonOne since June of 2019.
“Visual assets are a key driver of online commerce. In the last years, LemonOne’s team has worked tirelessly to provide clients all over Europe with high-quality bespoke visual content. Now, we’re very excited to be joining forces with BOOM as their powerful SaaS platform brings the complete visual assets life cycle to a new level. The combined strengths of the two companies are a big win for all current and future customers,” commented Acton Capital’s managing partner Fritz Oidtmann.
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