Berlin’s Productsup buys World of Content to power frictionless commerce experiences

Berlin-based product-to-consumer (P2C) software company Productsup has acquired World of Content. The deal brings World of Content’s product content syndication (PCS) capabilities and seamless vendor-retailer collaboration to its kitty.

World of Content’s features include smart content recognition and segmentation, and the platform is trusted by the world’s largest brands and retailers, like AB InBev, Beiersdorf, GlaxoSmithKline (GSK), and L'Oréal. 

The acquisition comes on the back of Productsup’s Series B funding round for more than $70 million in April this year. The remaining funds will be used to focus on product development and pursue additional merger and acquisition opportunities.

Vincent Peters, CEO at Productsup said: “In a fast-changing market, World of Content’s accelerated growth is extremely impressive. This deal will allow us to deliver on our P2C strategy and overcome commerce anarchy.”

The availability, quality, and consistency of product information have become one of the most significant factors in today’s purchasing decisions. According to Productsup’s Commerce shortfall report, one of the top factors that would entice consumers to shop with a different brand or retailer is having more information about their products. 

Looijmans, founder and CEO at World of Content added: “Our companies share the same vision for bringing order to the commerce space by helping companies gain back control over their brand presence, so combining forces allows us to continue delivering on that promise as a united front.”