Helping companies measure, monitor, and reduce carbon emissions nets Traace €2.5 million

Parisian greentech startup Traace has raised €2.5 million in a seed funding round. The investment is slated to help the company further strengthen its sales and technical teams, as it sets out to garner a larger client base both in France and across Europe.

Founded in 2020 and based on the premise that carbon emission reduction efforts shouldn’t be made overly complicated for businesses that want, and in many cases, are now required to do so.

Traace collects data from every possible asset across an organisation's value chain. Operational data from each position, purchasing, logistics, energy, waste, transport, and on and on, Traace is tracing it.

After a thorough analysis of this data, Traace is then able to offer clients a bespoke action plan. This action plan accounts for and offers a catalogue of steps to take depending on corporate strategy and emission reduction objectives.

Going a step further, and ramping up the level of complexities, Traace accounts for a global corporation’s carbon footprint to be broken down by country or by business unit. According to the startup, this geographic or economic breakdown feature provides for a more realistic approach to actual implementation of recommendations based on the constraints and parameters of each site.

“Within the same company, different levers can be used to reduce its footprint, depending on its geographical location, the number of employees, suppliers, etc." explains Thomas Guyot, co-founder of Traace.

The startup reports working with approximately 30 clients, including Sodexo, Siemens, Paul, SES-Imagotag, and the French Development Agency

A member of STATION F’s Future 40 2021 programme, Traace’s €2.5 million seed funding round was provided by Orange Ventures, The Arché-Gruppe family office, and additional undisclosed investors.

“Traace is the third investment of our Orange Ventures Impact initiative, launched in mid-2021, in line with Orange's strategic plan, Engage 2025, which aims to reconcile economic performance with a sustainable approach. We are pleased to support Traace, which will help businesses, and therefore society, to achieve Net Zero Carbon commitments,” commented Orange Ventures’ Jérôme Berger.