Parisian startup Homa has raised $100 million in a Series B round. The platform offers game developers a full suite of tools, data insights, and revenue generation options, allowing creators access to the same empire builders that global games development studios have, including times to execution that are measured in weeks not months.
The new funding round, co-led by Quadrille Capital and Headline with Northzone, Fabric Ventures, Bpifrance, Eurazeo, and Singular participating, is aimed at supporting the company’s continued scaling efforts which include investments in tech and data products, a sustained recruitment drive, developing and implementing new partnerships, and engaging in M&A activities.
Founded in 2018 by Daniel Nathan and Olivier Le Bas, Homa develops data-driven technologies that aid game developers increase their efficiency across the app production and publishing cycle, with speed of execution paramount.
Homa Lab credits this speed to the publisher’s platform that offers market insights, ideas, analytics, and A/B testing capabilities to studios. With its soup-to-nuts mechanism, creators can start using Homa Lab and go from building their first prototype to monetising and optimising the growth of their title(s) all within the same platform.
“Homa’s technology is helping game studios of all sizes elevate their potential, starting by working on the right idea, speeding up production, making better decisions with data, and distributing their app across the world,” commented Nathan. “We are excited to help many more studios and to connect players with amazing gaming experiences.”
According to the company, since its inception in 2018, they’ve published more than 80 games downloaded by over 1 billion people, across hypercasual, arcade idle, casual, and board genre categories, including Merge Master was launched by Homa in January 2022 and has gone on to become a runaway hit, which according to SensorTower data, “was the most downloaded mobile game worldwide for March 2022 with 28.3 million installs”.
The company has also begun a collaboration with Sorare this year and is developing new experiences in the web3 space, ultimately aiming to build a universe of interconnected games and to give the community ownership of their favorite Homa characters.
“The Homa engine has enabled developers and studios to produce hit games with a data-driven toolbox focused on optimizing core game loops and monetisation. Having worked with the likes of Sorare, Decentraland and Axie Infinity, we are convinced that introducing digital assets into mobile games is the next major evolution that will create entire virtual economies and bring the first billion users to Web3,” explained Max Mersch from Fabric Ventures.
Homa currently counts 160 people from 34 nationalities amongst its team, and after regrouping into “Homa Lab” reports a +117% year on year growth rate.
On the investment Quadrille Capital’s Brice Delome adds, “Homa’s all-in-one platform empowers independent developers globally to reach the production and marketing capabilities of large studios. We were impressed by the team assembled by Daniel and Olivier, demonstrating a rare combination of vision, flawless execution, and relentless work ethic. We are enthusiastic about supporting Homa's journey to democratise and reinvent mobile gaming.”
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