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How Beetroot helps companies sustainably scale healthtech development

As a number of healthtech startups begin the process of scaling, founders, CEOs, CTOs, and other executives face any and all of these challenges. Here's how Beetroot helps.
How Beetroot helps companies sustainably scale healthtech development

The business of business has never been easy, but with budgets tightening the world over businesses have to be even smarter, more calculated, and ever more efficient and precise with each and every bottom-line decision. 

While the pandemic gave birth to an incredible rise of healthtech-related startups, the challenges that this industry faces are particularly acute, rock-solid compliance and data security, interoperability with any number of various systems, accessibility, and last, but certainly not least, a shortage of developer talent.

Scaling Healthtech

As a number of healthtech startups begin the process of scaling, founders, CEOs, CTOs, and other executives face any and all of these challenges. In order to solve them there are a number of potential solutions each with its own ups and downsides.

While the time-honoured tradition of building it in-house has worked in the past, the practice has proven to be markedly expensive for many. If not in house, how about a freelancer then? Well, with a freelancer, the business is at the mercy of security. Will the contracted deliver on time? On what’s needed? Within budget? Variables on mass. 

If options one and two aren’t in the cards, that then leaves us with outsourcing, which, in theory, sounds like the perfect solution. However. If you’ve ever experienced working with an outsourcing firm, nine times out of ten the situation is less than ideal. The person or persons working on an outsourced project are never truly integrated with the in-house team, or at least it feels that way. Not exactly a sustainable method.

And besides, for startups who are beginning or in the process of scaling their business, aren’t the core values and team members a great part of how and why these businesses have made it as far as they have? If a project is going to be outsourced, then it’s going to take a very special organisation to fill those shoes.

The Partnership

Outsourcing engineering projects is nothing new, but these coding shops can be a fly-by-night operation and will do nothing more (or less) than they’re instructed/contracted to do. To some, this process of micromanagement and misaligned expectations can be more of a headache than they’re worth. Chances are, startups looking to scale their success aren’t looking for “just” an outsourced workhouse, conversely, a true partnership. 

A partner that shares both organisational values and cultures and can execute on helping companies scale.

A partner that can also act as a consultant, a trusted advisor when it comes to onboarding remote developers, and crucially, integrating them into the in-house team. Not an outsourced team, but an augmented team.

“Given the complex industry landscape, recruitment for healthtech is quite particular. In-house hiring is often a severe bottleneck due to high fixed costs, local tech talent shortage, and fierce competition for senior engineers. On the other hand, cooperation with freelancers may be too risky of a solution in the highly-regulated healthcare paradigm. That’s where Beetroot steps in. Unlike a typical outsourcing vendor, we act as a strategic development partner that, in addition to software engineering, delivers added value in product guidance and domain knowledge.” - Oksana Makhnyk, Business Development Executive, Beetroot HealthTech Unit.

Enter Beetroot

With a track record extending well over a decade, the international tech ecosystem Beetroot's portfolio should speak for itself. Not only does the company provide a variety of services aimed at helping growing startups grow faster, but it's also committed to creating a positive difference in the world. Hence, Beetroot focuses on impactful industries, including healthtech. 

As a method to further shape the competitive edge and facilitate the learning and development practices across the Beetroot ecosystem, the firm assembled a team of 3 software engineers, 1 UX/UI designer, 1 business analyst, and 1 project manager and spun up a telehealth app.


Launched in early 2022, Eshmun is a telehealth app designed to enable nurses, medical practitioners, and family caregivers to monitor aging patients’ health by collecting and displaying real-time telemetry data in a user-friendly digital dashboard.

An ongoing project, Eshmun began life by identifying four unique segments all under Beetroot’s purview; clients, communication components, API and management, and storage and infrastructure services. 

“An R&D project of this scale is an inspiring challenge for us. As professional software engineers, we embrace a strive for experimentation and daring, and developing a telehealth platform using the latest technologies and software gives plenty of opportunities in this direction,” says CTO Dmitry Barbashov

And this is just one example of what the team at Beetroot can accomplish with credibility and a commitment to sustainability. From this author’s point of view, this isn’t just an R&D project for an existing organisation, it could possibly be the creation of an entirely new product lineup. 

So whether it's augmenting your existing team for a short-term, mission-critical project, upping your dev numbers over the long-term haul, or scaling your organisation through innovation, Beetroot not only has the chops to help you achieve your goals but exceed them. Perhaps beyond your wildest dreams.

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