Just Eat Takeaway.com and Getir have announced a pan-European partnership that will see Getir’s entire product offerings integrated into Just Eat Takeaway.com’s listings and delivered directly via Getir drivers/riders.
Beginning in Germany next week, approximately 2,000 items ready for customers to buy online from all Getir stores via the Lieferando website and app. The partnership is expected to be rolled out to additional European markets including the UK, Spain, Italy, and France in the coming weeks according to both companies.
“As the pioneer of ultrafast grocery delivery, we have found a strong partner in Just Eat Takeaway.com with their excellent market positioning in Europe,” said Turancan Salur, Getir regional general manager.
“The cooperation of two strong international brands is an absolute win-win situation for both: Just Eat Takeaway.com customers can choose from a wider range of grocery and convenience products. At the same time, Getir will benefit from accessing the large consumer base and continue to grow across Europe,” Salur added.
As the once white-hot home delivery of just about everything you could imagine continues to cool, the Just Eat Takeaway.com / Getir partnership looks remarkably similar to one from just yesterday that saw the announcement of a collaborative effort between Getir rival Gopuff and Uber Eats in the UK. Gopuff and Uber Eats have been working together in the US since this past May.
"Just Eat Takeaway.com’s grocery offer is going from strength to strength and this exciting new partnership signifies our commitment to only expand this further. Being one of Europe’s most known food delivery marketplaces, our customers can access everything from delicious meals from their local takeaway or favourite restaurant brand, to stocking up on store cupboard essentials and fresh groceries,” concluded Just Eat Takeaway.com interim COO Andrew Kenny.