Ukranian health and wellness platform BetterMe supports the Ukrainian women's military with profits donations

Victoria Repa, CEO and Founder of BetterMe outlines what her company is doing to support Ukranians that are supporting fighters on the front lines.
Ukranian health and wellness platform BetterMe supports the Ukrainian women's military with profits donations

A year has passed since Russia invaded Ukraine and launched a full-scale war, the most destructive conflict Europe has seen since 1945. With the outbreak of war, Ukrainian businesses faced a considerable number of trials, and the pandemic against this backdrop seems like just a preparation for today's harsh reality. At the same time, Ukrainian businesses have joined efforts to donate to various military and humanitarian initiatives.

To accelerate Ukraine's victory, BetterMe, a Ukrainian health and wellness platform with 150 million users worldwide, has launched two charity sportswear sets - Creating Power Within and Creating Freedom Within. 100% of the profit made from selling these sets goes directly to charity organizations.

In the first round of the campaign, BetterMe has collected $15,000 for UNITED24, a global initiative to support Ukraine in its fight for freedom, launched by the President of Ukraine, Volodymyr Zelenskyy. This money was used to purchase an ambulance.

The second round of charity sportswear sales is ongoing right now. BetterMe will directly donate 100% of the profit made from the sale of these sets to the NGO “Zemliachky.Ukrainian Front” towards sewing uniforms for Ukrainian women's military.

During this year of the war, BetterMe team keep growing and protecting the economic frontline, releasing new products and creating new job opportunities for Ukrainians. For example, during Web Summit 2022 CEO and Founder of BetterMe and Health Coach, Victoria Repa, presented a new program, offering a bundle of digital technologies, reliable wearables, and health coaching to provide people with an affordable personalized holistic tool.

Furthermore, together with the team, we are helping Ukrainians go through the horror of this war. BetterMe apps are now free for Ukrainians. Also, to help Ukrainians combat stress, BetterMe with expert support from WHO in Ukraine, the First Lady of Ukraine, and the NGO "Barrier Free," has developed a digital self-help tool. Meta, as a valuable partner, joined BetterMe’s initiative to prevent the mental health crisis in Ukraine and provided its support for the projects.

In total, since 24th February 2022, BetterMe: Mental Health app has helped more than 250,000 Ukrainians deal with the psychological consequences of war.

Victoria Repa, CEO and Founder of BetterMe, a health and wellness company with accessible digital health products, athleisure goods, and wearables for people of all ages, backgrounds, and physical abilities.

This article is part of's highlighting of remarkable Ukrainian startups on the one-year anniversary of the Russo-Ukrainian War. Read more ...

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