Founded by three former BMW digital product specialists, Munich-based 4.screen has raised €21 million in a Series A funding round. In operation only since 2020, the new capital will be used to further develop the startup’s product offering and fuel global expansion efforts.
4.screen’s €21 million Series A round was led by S4S Ventures, who in addition to capital bring a breadth of advertising and marketing experience to the table, and Continental VC who, needless to say, have a long history of automotive experience to contribute to 4.screen’s success.
The solution is already in use by several of Europe’s leading automakers including Mercedes-Benz, Audi, and Skoka, with, according to the company, several million users already benefiting from its technology. As for brands that are already pushing their wares via the platform, 4.screen counts over 60 customers including Mcdonald's and Shell amongst its roster.
“As an entirely new and distinct channel, 4.screen is a rare and exciting opportunity. The automotive industry has always recognised the huge importance of advertising, and Fabian and his team are driving the industry’s advance into digital transformation and the immense value it can unlock for the driver, the automotive company, the advertiser, and the digital advertising ecosystem as a whole,” commented S4S Ventures’ Sir Martin Sorrell.