Slovakian social media analytics start-up CulturePulse helps businesses to communicate with potential customers in a tone that is least likely to cause a negative reaction. It creates a psychologically accurate digital twin of the audience and measures messages against the beliefs and values of the intended audience.
It quantifies anger, anxiety, personality, morality, family, friends, finances, inclusivity, racism, hate speech, and 80+ cultural categories.
It has just closed a just south of $1 million Seed round from Zero Gravity Capital to move the AI software to a SaaS platform while 'expanding the team to bolster the sales efforts and expand to new markets'.
“While most technologies on the market can only function in a small handful of languages, CulturePulse is unique as it works across 100+ languages, covering 99% of digital texts without the need for historical data and training, and models the belief systems that drive human behaviours, versus other products, which only provide sentiment and engagement analysis.," says Dr. Justin.E.Lane, CEO of CulturePulse.
“Our unique approach goes beyond mere sentiment and engagement analysis as we pioneer a new trend with predictive analytics and resonance score as a novel metric, alongside traditional likes and views. We are changing the game in understanding and harnessing audience behaviour, while setting a new standard in the industry," he says.
Prior to the commercial launch, CulturePulse’s AI technology was used in research projects such as The Forgiveness project with the Woolf Institute where the research used highly advanced Multi-agent Artificial Intelligence (MAAI) to simulate and analyse social conditions in Northern Ireland by distilling over 50 million articles from the largest database of human society ever created (GDelt) into 80 aspects of culture, psychology, and morality underpinning the NI conflict.
“My vision was to draw upon the decades of research in psychology and AI to offer the only AI platform in the world that can be used globally by businesses across every industry, geography, and for every channel imaginable," adds Lane.