The UK-based pricing operations platform m3ter has raised $14 million in Series A funding as it launches new analytics features and expands its U.S. presence.
m3ter was founded to help software companies with their pricing. It helps companies to decipher best pricing using hybrid and usage-based pricing (UBP). These models have grown in popularity thanks to the widespread adoption of Product Led Growth (PLG), as well as the rise of APIs and automation.
The solution plugs directly into existing systems to capture granular usage, pricing, and account data at scale, and then apply complex pricing configurations to calculate error-free bill items in near real-time.
“In a more challenging software market, SaaS businesses are balancing growth with profitability, making pricing an ever-more valuable lever. Hybrid and usage-based pricing are now firmly in the spotlight because of their ability to deliver better customer experiences while reducing churn and increasing revenue, and as their popularity continues to grow, the opportunity for m3ter is obvious. Today’s funding enables us to take our ambitions to the next level, making new pricing models accessible for every software business that needs them,” says Griffin Parry, CEO and co-founder of m3ter.
“I’m excited to announce our investment in m3ter. As pricing becomes a strategic priority for more software businesses, the one-size-fits-all approach looks increasingly obsolete. m3ter’s technology will power this transition towards more usage-based and intelligent pricing. Already, the company’s co-founders have laid solid foundations with an exceptional team and product, as well as deep engagement and alignment with their early customers and partners. We look forward to the bright future ahead,” says Jos White, who led the investment from Notion Capital.