WhiteBridge raises $500,000 for AI-powered reputation management

WhiteBridge, an AI-powered platform specialising in online reputation management and digital footprint platform, has raised $500,000 in a pre-seed funding round led by FIRSTPICK, with participation from Scalewolf, First Degree, and Nectolabs. 

This investment will support WhiteBridge’s expansion, further development of its AI capabilities, and hiring of top talent. Within only six months of its launch, WhiteBridge has attracted 50,000 customers. The company is now gearing up to expand its reach and enhance the platform’s features.

Managing one’s online reputation has evolved from a niche concern to a critical need, especially for high-profile individuals such as C-level executives and other public figures. The online reputation management service market, valued at $230 billion in 2023, is expected to almost double to $440 billion by 2030, underscoring the growing demand for solutions that empower people to control their digital identities. Despite regulations like GDPR and CCPA, even high-profile individuals frequently struggle to safeguard their personal data online. As the volume of online information continues to grow, the need for more comprehensive and user-friendly solutions is becoming ever more pressing.

WhiteBridge addresses the challenges of scattered information and social media history by transforming these into a coherent narrative of an individual’s digital identity. Using advanced AI, the platform aggregates, verifies, and structures data from over 30+ public and third-party data APIs, such as professional networks, social media, and public records. These comprehensive reports provide deep insights into a person’s professional and educational background, interactions, and behavioral tendencies, as well as any data breaches associated with them. This enables users to better understand and control their public digital footprint, making more informed decisions about their online presence.

Paulius Taraškevičius, CEO and co-founder of WhiteBridge, said: “Most people are unaware of the sheer volume of highly personal information that is circulating online, and even less understand how this data can impact their personal and professional lives. With WhiteBridge, we aim to bring clarity and control to this digital chaos, at the level of the individual. Our platform equips individuals and businesses with the insights they need to protect and manage their online presence, ensuring they remain ahead in a world increasingly driven by online data.”

Dmitrij Sosunov, Partner at Firstpick, said: “The market for online reputation management remains largely untapped. Over the years, vast amounts of data have been collected about individuals from diverse sources, including social media and traditional media. WhiteBridge’s AI-driven approach transforms this data into actionable insights, serving a broad spectrum of potential clients while maintaining the highest standards of privacy and transparency. The team’s exceptional blend of experience—comprising serial founders, investors, and seasoned operators—made our decision to invest an easy one.”