French AI brand engine Pletor has raised €2 million funding. Pletor enables marketers and creatives to build custom AI agents, generating marketing assets at scale.
While more and more AI solutions can generate single images or videos on command (cf. recent trends around Ghibli and Starter Pack visuals), creative and marketing teams are seeking for more. They want campaigns that convert, brands that retain their distinctiveness and leaner collaboration around visual marketing.
According to Ferdinand Terme, CEO and co-founder of Pletor:
"We're heading toward a world where high-performing teams pilot a lot of AI agents.
Visual marketing is next: you'll describe and frame the direction, and the system will compose visuals and videos. We enable design and marketing to focus on what matters in this new era: taste and performance.”
Pletor’s customers can do the heavy lifting of visual marketing in one place: generate on-brand assets and video ads, benchmark them against competitors, and explore new creative directions.
Next on the roadmap: plug-and-play integrations with design systems, CRMs, and companies’ operating systems so Pletor slides straight into existing workflows.
The founding team has broad experience in AI, marketing and design and automation. Ferdinand Terme (CEO) and Maxime Fonsale (CPO) drove French fintech scaleup Alma through hypergrowth, where Terme led growth and international expansion and Fonsale joined as the first product hire. After a three-year scale-up journey, they left on the same day to launch a venture.
They partnered with Antoine Sueur (CTO), a pioneer in generative AI who has been working on image generation models since 2019. The team connected through Station F's Director, Roxanne Varza, and is headquartered in Paris.
Atlantic Labs led the round, with participation from Kima Ventures. The round attracted prominent angel investors from the marketing and design ecosystems, including:
- Kieran Flanagan (SVP Marketing at HubSpot and former CMO at Zapier),
- Claude Alexandre (VP of B2B at Adobe),
- Antoine Le Nel (CMO at Revolut) and
- Antoine Pabst (former CEO at Publicis Luxe), as well as scouts from a16z and Sequoia.
According to Lukas Erbguth, Principal, Atlantic Labs, marketing is having its ‘vibe coding’ moment — AI-driven workflows are letting marketing teams move faster and scale smarter.
“Pletor is leading this shift. Ferdinand, Maxime, and Antoine combine hypergrowth experience, product vision, and deep AI expertise. We’re proud to back them as they build the AI-first marketing stack modern teams need.”
Alexis Robert, General Partner at Kima Ventures, shared:
“We backed Pletor because they go beyond AI visuals, they’re rethinking how brands create and scale marketing campaigns. Lasqo is building the brand engine for creative performance, not just another image generation tool."
From day one Pletor has positioned itself internationally, with 50 per cent of its customers coming from outside of France. It already works with fast-growing scale-ups like Fever and Dalma as well as established French players such as BETC, Smartbox and Les Furets.
Currently a team of five, the startup plans to hire about ten more people by year-end to speed up its roadmap and integrations.
The funding will be used to expand the team, accelerate product development, and fuel international growth.
Would you like to write the first comment?
Login to post comments