Berlin-based Optimeleon, an AI-based platform for conversion optimisation of webpages, has completed a pre-seed financing round of €1.5 million. The round was led by venture capital firms Caesar Ventures and Adesso Ventures, with participation from prominent business angels Felix Jahn (Home24, McMakler), Valentin Dushe (Vergleich.org), Artjem Weissbeck (Kapten & Son), and other tech and marketing backers.
Optimeleon is an AI platform that automates web page conversion optimisation. Instead of weeks spent building complex variants and running manual A/B tests, Optimeleon’s proprietary multi-agent AI analyses a site’s structure and content, generates tailored versions for specific segments, and allocates traffic in real time to the best-performing option. This approach delivers sustained conversion lifts within weeks while requiring far less traffic than traditional methods.
In pilots with e-commerce and insuretech companies, it delivered average conversion lifts of 10–20 per cent while testing hundreds of variants with far less effort and traffic than conventional methods.
Maximilian Kolb, Co-founder of Optimeleon, noted that they had often encountered the same issues themselves: lengthy testing periods, high opportunity costs, and extensive manual effort.
With Optimeleon, we enable companies to dynamically optimise their web pages with significantly less effort. Compared to traditional A/B testing, our technology allows marketing teams to achieve conversion lifts around five times faster – usually within a few weeks.
The company was founded by Maximilian Kolb, Nicolas Mesa, and Abhiraj Padhye, who bring deep expertise in performance marketing, conversion rate optimisation, AI, and scalable software development.
Backed by the new funding, Optimeleon plans to enhance its product and speed up market entry in the DACH region, bringing advanced AI-driven conversion optimisation to growth-focused companies.
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