Eindhoven-based startup CityLegends has secured €1.7 million in funding to expand its street sports and culture platform internationally and advance its technology for connecting athletes, creators, and fans.
The round saw participation from GFR Fund, Dutch Sport Tech Fund, Leisure Fund, and SportInnovator, alongside follow-on investments from existing backers LUMO Labs and LeanSquare.
Founded in 2020 by Jimmy Hermans and Thijmen Verkerk, CityLegends operates a digital platform that connects street sports enthusiasts and urban creatives through media, gaming, and social interaction. Users can share clips, discover local spots, and compete in street Esports challenge while tracking and comparing performance.
Andy Lürling, Founding Partner at LUMO Labs, said:
“CityLegends has had an audacious global vision for their community from the get-go. We are excited to continue to be part of CityLegends’ journey going forward.
"With also new global investors like GFR Fund from San Francisco joining the roster with unmatched expertise in shaping digital communities and cultures, we are confident CityLegends’ impact on the global urban sports community will only grow faster and stronger.”
Founded in 2020 by Jimmy Hermans and Thijmen Verkerk, CityLegends operates a digital platform that connects street sports enthusiasts and urban creatives through media, gaming, and social interaction. Users can share clips, discover local spots, and compete in street Esports challenges while tracking and comparing performance.
Hermans, the company’s CEO, said:
“Urban culture being included in the 2028 Olympics in Los Angeles are a great testament to the global recognition and appreciation for the athletic and creative abilities of its practitioners.
"Participation already matches traditional sports like football, basketball, and soccer, but the community is still wildly underserved with regards to digital tools. This new investment allows us to expand our platform and unite 200 million urban athletes and inspire 2 billion fans worldwide.”
CityLegends plans to use the new capital to expand into new markets, enhance both its free and paid platform features, and grow its B2B media unit. The company will also develop “culture playbooks”, digital engagement tools designed to help brands and partners connect with urban sports and culture communities.
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