Revolut is to open a retail store in Barcelona, marking its first move into retail bricks and mortar. Called Revolut Store, it will be located in the heart of Barcelona and has been likened to the Apple retail store in terms of its large size, according to Spanish media.
According to Revolut, the idea behind the store is to make the Revolut brand more accessible and its products easier to discover. A spokesperson for Revolut, which is valued at $75bn, said: “This will not be a temporary pop-up, but a permanent space. A high-visibility, immersive space that will bring our ecosystem to life.”
Revolut didn’t confirm exactly what services Revolut Store will offer, but La Vanguardia said customers will be able to get advice on contracting services and enjoy brand-related experiences. The store will not be a bank branch.
A Revolut spokesperson added: "We decided to open a physical space to engage with consumers as any other lifestyle brand would do. We also believe physical presence builds trust by putting a human layer on top of the digital experience.”
Antoine Le Nel, Revolut global marketing director, told La Vanguardia: "We chose Barcelona because it has always been our testing ground. It’s an innovative city where we can find both local and international customers.” He said if successful, the store would be replicated in other markets.
Revolut chose Barcelona, which is a strategic location for Revolut where it employs around 700 people, as the city to launch its first ATMs.
The store will operate under a lease agreement and employ more than twenty people, according to the report, which said it would open at the end of this year or the start of 2027.
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