Hypefy AI raises $7.2M Series A to automate global influencer campaigns

Founded in Croatia, Hypefy AI, a platform that uses AI to automate influencer marketing campaign execution, has raised $7.2 million in a Series A funding round. The round was led by AYMO Ventures, with participation from existing investors Interactive Venture Partners, Oktogon Ventures and Euroventures. Earlier investors include Fil Rouge Capital and angel investor Dražen Pehar, following the company's $1.75 million seed round last year.

As influencer marketing continues to grow, campaign execution remains largely manual. Brands and agencies still rely on spreadsheets, messaging, negotiations and multiple disconnected tools to manage creator partnerships, often repeating the same processes across campaigns and markets.

Founded by Stjepan Zelić, Hypefy AI streamlines these workflows through AI. The platform manages the end-to-end execution of influencer campaigns, including creator discovery, outreach, pricing, onboarding, contracting, content review, performance tracking, reporting and payments.

Brands retain control over campaign briefs, budgets and approvals, while the platform automates much of the operational work, enabling campaigns to be launched across multiple markets more efficiently.

We built Hypefy so a brand can describe what it wants to achieve, stay in control of the key decisions, and let AI manage everything operational,

said Stjepan Zelić, CEO and co-founder of Hypefy AI.

We started from Croatia, outside the usual AI and adtech hubs, but from day one we built for global campaigns. This investment helps us scale to a category-defining technology in fully managed creator marketing.

The company works with brands including NIVEA, Unilever, ABOUT YOU, Philips, PepsiCo, McDonald's and Samsung. To date, it has supported thousands of campaigns across 43 countries, generating more than 700 million impressions.

The new funding will support product development, international expansion and team growth across Europe, the United States and other key markets.