BRYM secures €650K to develop wearable neurofeedback platform

BRYM, the Swedish neurotech company developing wearable EEG technology to improve cognitive performance, has raised €650,000 in a pre-seed funding round led by Singapore-based family office Lotus One Investment, with participation from global early-stage venture capital firm Antler.

Founded by Charlie Ohlén and Nils Hagberg, BRYM is headquartered in Stockholm and is developing a wearable neurofeedback platform designed to help people improve focus and cognitive resilience. As smartphones, social media and the attention economy continue to contribute to declining attention spans, BRYM aims to make cognitive training more measurable and accessible through what it describes as a digital "gym for the brain".

BRYM's platform uses gamified neurofeedback to help users improve focus and cognitive performance. The company has initially focused on the automotive manufacturing sector, where maintaining concentration is critical. In early pilot programmes with automotive manufacturers, the company said use of the platform reduced operator errors by 46 per cent.

While manufacturing is its initial market, the company plans to expand into sectors including education, professional sports and workplace wellbeing, with the longer-term aim of making EEG-based cognitive training more widely accessible.

Charlie Ohlén, CEO and co-founder of BRYM, said the company believes technology should enhance people's performance rather than replace them. He added that declining attention spans are becoming an increasingly significant challenge for businesses, contributing to productivity losses across the global workforce:

We've proven that by treating focus as a trainable skill, we can directly impact a person's mental resilience and a company's bottom line. This funding enables us to build our own affordable hardware and bring the technology to a much wider market.

The funding will be used to design, develop and manufacture BRYM's proprietary EEG headband, supporting wider enterprise deployments across Europe. The company also expects the hardware to enable a transition towards a scalable subscription-based business model.