Bayes, formerly known as DOJO Madness and currently (still) a Berlin-based esports startup that uses big data to build tools and services, has raised $6 million to continue expanding its platform. The round included investments from the Pohlad Family investment group, Fertitta Capital, Sony Innovation Fund and other sports and media investors.

The German holding company actually owns two business units: Shadow, which develops analytical tools for esports teams and tournaments, and Bayes Esports Solutions, a co-venture with Sportradar, which distributes esports data to customers in the betting, broadcasting and media space.

Founded in 2015, Bayes turned profitable this year. 2019 saw new data partnerships, including deals with ESL and Riot Games. Investor Charlie Pohlad believes the startup will “further professionalize the esports ecosystem and grow the overall market.”

Indeed, the esports market has been making some noise recently. Fellow Berlin firm BITKRAFT Ventures just announced a $165 million fund for the sector, kicking it off by leading an $8 million Series A round in Spain’s Voicemod. Last month Swedish esports startup Challengermode raised $12 million from Alibaba Group, and shortly before that, Danish startup BLAST got $12.5 million to scale its esports entertainment network.

Photo: the Bayes team

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