Belgium-based employee engagement platform Ambassify raises €2 million

Seeking to reinvent the employee engagement space, Beringen, Belgium-based SaaS Ambassify has raised €2 million.

Strong growth and positive financial results attracted the likes of LRM, ING Bank, the Flemish Department for Innovation and Entrepreneurship, as well as angel investor Jean-Marie Vliegen, former CFO with P&G. The investments are a mix of equity, subordinated debt and subsidies.

The global pandemic and resulting series of lockdowns haven’t been easy on employees, but employers are also struggling to maintain, if not improve, the relationship. Many have had to retool their thinking as well as method, particularly when it comes to marketing campaigns, employer branding and HR policy. Enter Ambassify.

Working with behavioral design and machine learning specialists, Ambassify identifies and activates the best brand ambassadors and engages them at the right time, all the while reducing the workload of community managers.

And while the traditional method of employee engagement relies solely on “push” communications, Ambassify provides employers with a two way platform, giving employees a say in building company culture.

“The employees of our customers can come up with their own ideas to improve business processes through polls, surveys and ideation campaigns”, explains Ambassify CEO Koen Stevens. “Others are using our platform to provide internal notifications and multimedia content to the right people at the right time. For example, the CEO of JBC shares a weekly video to all employees through Ambassify and KBC uses our platform to let their employees decide which TV ad variant is the strongest. It’s extremely fulfilling to see what our customers can come up with in these communities and the measurable value it drives for their business.”

Ambassify is active in 15 countries in Europe, Canada, and the US, and counts KBC, KPMG, Toyota, Swiss Life, Bayer, and Sodexo amongst their client base.