Rome-based BigProfiles raises €1.5 million for AI-based marketing intelligence platform


BigProfiles, a Rome-based marketing intelligence platform, has raised €1.5 million round led by Italian VC firms, Invitalia Ventures and LVenture Group.

The B2B SaaS platform uses artificial intelligence to help companies profile their customers and predict consumer behavior. The profiles are populated from open data sources and social networks (accessed via commercial agreements), and provide over 250 attributes about income, wealth, education, consumption patterns, interests, etc.

The company claims the profiles are anonymous and its business practices comply with European Privacy Legislation Laws. Its clients report sales increases of up to 150 percent.

Launched after LVenture Group’s acceleration program in 2017, the Italian startup raised €600,000 that year. Co-Founder and CEO Lorenzo Luce is a member of the Commission of Experts on Artificial Intelligence for the Italian Ministry of Economic Development, and was part of the Italian delegation to the latest G7 on artificial intelligence.

Share this:
Share on linkedin
Share on facebook
Share on twitter

Get exclusive access to news, data and actionable insights on the European Tech innovation ecosystem(s)

By subscribing to, you gain instant access to curated European technology news, market intelligence and interviews with leading startup founders, investors and more. Sign up now in under a minute to deepen your knowledge on the European Tech innovation ecosystems on a daily basis.