British healthtech firm secures £650,000 in funding for its MyPathway patient app

Advanced Digital Innovation (ADI) has secured a £650,000 investment from NPIF - Mercia Equity Finance, part of the Northern Powerhouse Investment Fund. The funding will allow ADI to build its sales and marketing team and further develop its product, MyPathway. 

MyPathway, which is already in use by a number of NHS trusts, claims it seamlessly connects patients to their healthcare provider through a web browser or a mobile app. The system removes the need for appointment letters and calls and allows patients to negotiate care plans with clinicians. It supports personalised rehabilitation programmes and allows clinicians to monitor patients’ progress and access patient-reported data and feedback. 

According to Jonathan Sharp, investment manager with Mercia, “MyPathway revolutionises the relationship between patients and healthcare providers, saving time and money and making the patient’s healthcare journey much easier to manage.” 

Yorkshire-based ADI was formed in 2012, and initially operated as a consultancy delivering digital change projects to healthcare providers. Later, it started developing its own software products. ADI’s CEO John Eaglesham has been with the company since inception and has overseen its transition and growth. Eaglesham is committed to bringing the digital revolution to the NHS and its patients with ADI and its flagship product, MyPathway: “The NHS is undergoing a digital transformation and MyPathway is uniquely positioned to deliver this change in a cost-effective manner.”