Marketing tech startup C-Radar acquired by French firm Sidetrade

Paris-based C-Radar, a B2B predictive marketing platform, has been acquired by Sidetrade, a publicly-listed software company also from France. No terms were disclosed.

C-Radar, founded in 2011, has built AI tools for identifying markets and prospects, which Sidetrade said will strengthen its own position.

“We were impressed by the power and accuracy of the algorithms C-Radar has developed,” said Olivier Novasque, CEO of Sidetrade. “The merging of C-Radar with Sidetrade Group is fully in line with our strategy to strengthen our offering within the field of artificial intelligence.”

In late 2016, Sidetrade also acquired two other startups in the sales and predictive marketing fields, Iko System from Paris and BrightTarget from Birmingham.

“In an increasingly competitive and moving environment, the understanding of their market segments becomes the main business problem. C-Radar addresses this need by providing companies with new insight into market segment trends while facilitating new customer acquisition,” commented François Bancilhon, president of C-Radar. “The merger with the Sidetrade Group allows this vision to be broadened in order to create the first player to democratise the use of Artificial Intelligence throughout the customer cycle.”

C-Radar’s customers include BNP Paribas, Allianz, Bpifrance, French national railway company SNCF, and DHL. Avolta Partners advised C-Radar on the acquisition.