Fulfillment by Amazon buyer Accel Club closes $170 million round

dan@tech.eu

Cashing in on the current craze of snapping up fulfillment by Amazon e-commerce merchants, Accel Club has raised $170 million in an equity and venture debt funding round.

Much like competitors Thrasio, Razor Group, SellerX, Heroes, etc., Accel Club is in the business of buying, building, and boosting e-commerce shops through consolidation and a host of tech, tools, and resources.

Yawn. Nothing we’ve not heard or seen already. However …

What could be the differentiator behind Accel Club is its co-founder Maxim Firsov. Back in 2015 Max founded Russia’s Foodfox, a restaurant marketing, sales, and delivery fulfillment company that was eventually acquired by, and became the bedrock of today’s Yandex Eats.

Prior to building his own company, Max was the business development project leader with Lamoda, one of Russia’s largest online retailers. And to round out the trifecta, he has deep experience in economics, serving as a senior economist with Interros, and equity sales at corporate investment bank Aton and IFC Metropol.

The company, which was founded in February of this year, already boasts offices across Europe, the US, and China, and currently focuses its operations primarily on the US market, but plans to aim efforts towards European and Asian platforms in the future.

The equity portion of Accel Club’s funding was led by Redseed, with participation from Flyer One Ventures, while the debt financing round was led by North Wall Capital.

“We see how quickly the e-commerce market is changing, when classic consumer goods companies are losing online space to small independent brands that provide the same or even more value for customers with their products. We are building a global tech-driven consumer products platform that will offer significant value to millions of customers across the globe by leveraging our expertise in technology, marketing, operations, and supply chain,” commented Firsov.

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