Berlin-based startup German Autolabs has raised €7 million in a funding round led by nbr Tech Ventures, VC Fonds Technologie Berlin, and coparion, with participation from Target Partners.

The company plans to use the funding to further develop its retrofit in-car voice assistant named Chris, as well as a “voice AI cloud platform for Automotive and related verticals such as fleet operators and insurance services,” German Autolabs stated in a press release.

“With the growing success of voice AI, the need for vertical solutions in the automotive sector will soar,” said Holger G. Weiss, co-founder and CEO of German Autolabs. “Key differentiators in this field are data safety, domain knowledge and customer touchpoints. This is not competitive to the horizontal players such as Amazon or Google — it’s the complementary vertical approach. Further, since the production cycles in automotive are traditionally too long to build and train AI in an iterative way, German Autolabs’ unfair advantage is our aftermarket approach.”

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