Consumer goods marketing technology company Adimo has just closed a $3.5 million seed funding round which will be used to accelerate the firm’s expansion into the US market as well as scale globally.
Maven Capital Partners, Scottish Enterprise, GWC, ESM Investments, and Galvanise Capital contributed to the raise.
Adimo provides brands with the functionality to natively embed commerce functionality into digital media and content. This technology shortens the consumers path to purchase and seeks to maximise conversion.
On the brand side, they have access to real-time analytics that can track a wide range of insights including products viewed, basket additions and revenue. This info can then in turn be linked to a specific marketing source,a feature previously unavailable in e-commerce, awareness-based marketing.
The firm currently counts over 400 retailers including Nestlé, Coca-Cola, Arla, Kelloggs, PepsiCo., Danone, Adimo has a presence in 60 countries globally and operates in 40 languages.
“Our next-gen solution for shoppable marketing provides a seamless experience not only for the end customer, but also for the marketer, and we see tremendous opportunity to expand our wide variety of solutions in rapidly maturing markets, such as the US, over the next year,” comments Richard Kelly, founder and CEO of Adimo.
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