Israeli analytics platform Glassbox has raised a $40 million Series C round, led by Brighton Park Capital and joined by existing investors Updata Partners, Ibex Investors, Gefen Capital and CEIIF.

Enterprise customers use the platform to analyse user behavior on websites and mobile apps. Glassbox provides a complete playback of every single customer journey, supplemented with data captured from servers. The idea is that digital traffic is now transparent and legible, no longer in a “black box”.

“The Glassbox platform bridges the gap between traditional APM and front-end marketing solutions with thousands of users across different departments using our technology,” said CEO Yaron Morgenstern.

Founded in 2010, the company has raised $70 million to date. With offices in Petah Tikva, Israel, London and New York City, the company will use the Series C to expand its teams globally. As part of the investment, Lisa Hammitt, global VP of Data & AI at VISA and special advisor to Brighton Park, and Zachary Gut, a partner at Brighton Park, will join the board.

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