Israeli 3D fashion tech startup Invertex raises $2 million

Israeli 3D fashion tech company Invertex has raised $2 million in a seed funding round. The round was led by Jerusalem-based equity crowdfunding VC OurCrowd. Permoda, an international retail and fashion group also participated in the round, along with angel investors. OurCrowd First general partner Eduardo Shoval, a serial entrepreneur, also joined the Invertex board.

The startup provides digital fashion and footwear solutions through its scan-to-fit 3D modeling system. The company's comprehensive platform allows retailers to significantly improve their online sales by helping customers find products that fit - exactly.

The Invertex Launch-Pad is an in-store self-use unit that allows customers to independently model both their feet in 3D in less than ten seconds, providing perfect size recommendations for every shoe model in the store as well as online.

"We are thrilled to be backed by a renowned lead investor such as OurCrowd First, Israel's most active early stage venture fund," said Invertex CEO David Bleicher in a statement. "Their investment validates our progress to date and provides us with the required financial strength to accelerate our commercialization efforts, focused on the US footwear market."

Read more: PR Newswire (Press release)

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