Italian capital provider Viceversa closes €23 million seed round

dan@tech.eu

Founded and operating in stealth mode since late last year, Milan-based revenue-based financing startup Viceversa has announced a raise of €3 million in equity and €20 million in debt funding. Joining the ranks of Madrid’s Ritmo and Amsterdam’s Requr, Viceversa provides anywhere between €10,000 and €1 million in non-dilutive growth capital, with an applicant’s analysis set up in three days. As a point of reference, Ritmo will do up to €3 million in less than 24 hours.

The combined equity and debt financing will be used to expand the company’s portfolio as well as lay heavily into the biz dev side of things, namely via partnerships with marketing agencies, VC funds, and e-commerce players. Even a fraction of the €23 million should cover a lot of shmoozing.

Again, along the same lines as Ritmo and Requr, Viceversa points to relying on data to make informed decisions in which companies they decide to hand out tickets to. The company reports the ability to plug into companies’ accounts to receive the data required to make investment management and decisions presumably by a series of APIs.

Nothing new here.

As for the repayment, again, like competitors, Viceversa quotes, “Revenue share model means investments are repaid as a percentage of sales generated. Good and hard times are shared.” Exactly the same process as Ritmo.

“Revenue-based financing is a very young, yet booming, industry that has an incredible potential to solve a lot of problems that companies and investors face,” explains CEO Matteo Masserdotti. “Data-driven decisions, fast and flexible funding, and especially the alignment of interest are the most appreciated features. Thanks to this round, and our investors’ experience, we are growing our portfolio and building an exciting pipeline of new products, to extend this opportunity to as many businesses as possible.”

Viceversa’s seed funding was provided by Fasanara Capital, Fabrick (Group Sella Bank), and angel investors including Roberto Ferrari, Enrico Giacomelli, and Enrico Pandian.

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