Marketing technology platform ContentCal has raised $6.2 million in a Series A round. This now brings the London-based startup’s total funding to $14 million.

The capital arrives via a follow-on investment from Fuel Ventures and new player Guinness Asset Management joins the list.

ContentCal is expecting to use the funding to drive further development of the platform, recruit over 40 new employees, and open a U.S. headquarters in Austin, Texas.

“Content marketing continues to be a major driver of growth for companies across the world and ContentCal is in a strong position to become the major player in the market with this investment,” comments Fuel Ventures founder Mark Pearson.

ContentCal was founded Alex Packham, former social media manager at Odeon and UCI Cinemas, and then at SKY’s NowTV. Setting off on his own in 2014, he set up social media and digital agency ASTP UK. His title of founder and CEO of ContentCal commenced in April of 2016, and the following year, officially merged ASTP UK into ContentCal.

Having a background working as an employee of two major brands, and then running his own agency, Packham saw the divide between the tools the big budgets had access to, and what the SME market could afford.

With ContentCal, Packham’s SaaS service offers these SMEs access to a level playing field. Customers can centralise and automate content ideation, creation, and publishing and reporting across a range of communications outlets including social media channels, blogs, internal comms, and advertising platforms.

“We have seen unprecedented demand for our content marketing collaboration platform over the last 12 months,” comments Packham. “This investment puts the business in an incredible place to expand our team, invest further in product innovation, and deliver on our mission to become the leading content marketing suite for SMEs globally.”

ContentCal currently has over 2,000 customers from around the world including WPP, Royal Mail, Denstu Aegis, Marriott, and has seen numbers rise 400% quarter on quarter from 2020 to 2021.

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