After five years of growth, Tel Aviv-based startup Lusha has landed a $40 million Series A round to scale its crowdsourced data community for B2B salespeople. The funding came from Boston-based growth equity firm, PSG.

Lusha’s goal is to make accurate data accessible to all B2B sales professionals, specifically up-to-date contact and company information that helps reps target their efforts. The platform also recommends relevant prospects and organisations according to the rep’s activity.

The community aspect means reps can easily join on their own, even if there’s no buy-in from their boss. Co-founder and CFO Assaf Eisenstein believes the product’s “simplicity and variety of packages allow them to instantly use Lusha – without the need for company approval or significant investment.”

In fact, the community has already expanded to over 520,000 sales professionals and 167,000 sales organizations, says the Israeli company. Clients range from sole-traders to mid-sized organizations like Aircall and Zendesk, to Fortune 500 companies including Google and Dropbox.

Photo: Lusha co-founders Yoni Tserruya and Assaf Eisenstein

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