UK startup Pimloc raises £1.4 million for technology that anonymises and protects video data

Pimloc, a London-based visual privacy and security company, has raised £1.4 million in a seed funding round led by Amadeus Capital Partners with participation from Speedinvest and existing shareholders.

Founded in 2016, Pimloc has built deep learning systems for security video and diverse image collections. The technology helps organisations (both private and public) to manage security footage and protect sensitive visual data (according to GDPR)  — and also protect the rights of whoever finds themselves on camera. “The protection of personal data needs to be designed into visual security and analytics systems by default to protect individuals from the misuse of face recognition and other technologies,” says CEO Simon Randall. Specifically, the startup’s products include Pholio, a search and discovery platform for large image and video collections and live streams, and Secure Redact, a data privacy platform for the anonymisation of personal data in video. They’re currently used in a range of sectors including mobility, insurance, entertainment, broadcasting and law enforcement. The plan is to spread to an even wider market, thanks to the seed funding.