Ukrainian-US startup Scalarr raises $7.5 million to expand anti-fraud solution in Asia

Scalarr, a Ukraine and US-based ad fraud prevention startup, has raised a $7.5 million Series A round led by the European Bank of Reconstruction and Development. Co-founded in 2016 by Inna Ushakova (CEO) and Yuriy Yashunin (CPO), Scalarr uses machine learning to analyse impressions, click, install, and post-install data to detect ad fraud and prevent marketing losses. The startup says it can detect up to 60 percent more fraud than traditional solutions on the market, and that last year, the solution saved customers over $22 million in ad fraud refunds. With this new funding, the company will expand its presence and operations in Asia, along with targeting new, much bigger programmatic advertising markets. Current customers include e-commerce and gaming companies such as Joom, Futureplay, Goodgame Studios and Huuuge Games. The round was also joined by OTB Ventures, TMT Investments and Speedinvest. The latter two backed the startup’s seed round in 2018.