Israeli market intelligence startup SimilarWeb expands to Silicon Valley with acquisition of Quettra

Israeli startup SimilarWeb, which specialises in market intelligence solutions for Web and mobile applications, has acquired Silicon Valley-based Quettra, less than a year and a half after the latter's launch.

Financial terms of the acquisition were not disclosed, but Quettra has raised just south of $3 million from high-profile investors like Google Ventures, Horizons Ventures, SV Angel, CrunchFund and Data Collective, among others.

Update: Geektime reports that the price was 'about $10 million'

SimilarWeb says it aims to integrate Quettra's app user insight and measurement into its own market intelligence platform, to help developers and publishers better understand their audience.

Quettra was founded and led by the former head of search and discovery for Google’s Play Store, Ankit Jain, who will join SimilarWeb - though it's unclear in exactly which capacity. The rest of the Quettra team is also making the transition to SimilarWeb, which now employs roughly 300 staff globally.

As part of the deal, SimilarWeb - which says it covers 80 million websites and 3 million apps worldwide today - will also open an office in Mountain View, California.

The Israeli company has raised $65 million to date and serves clients like Google, eBay, Nike, and OLX.

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