Finnish adtech startup Thirdpresence raises $2.4 million in seed funding

Jonathan Keane

Jonathan Keane

Freelance journalist based in Dublin, Ireland covering tech news, funding, and exits
jkeane90@gmail.com

Adtech startup Thirdpresence has raised $2.4 million in a seed round led by Inventure.

Helsinki-based Thirdpresence builds a proprietary AI programmatic advertising solution that improves ad relevancy, viewability, and brand safety. The company claims to have a 96% viewability rate and is certified by the Trustworthy Accountability Group (TAG), an advertising industry transparency group.

“Our purpose-built AI is designed to improve contextually relevant ad experiences, as well as improving brand safety and efficiency for advertisers,” said CEO Valtteri Pukander. The new funds will be invested in R&D.

“Advertisers can expect a higher ROI, and our publisher partners have witnessed increased monetization and higher user retention due to more relevant ads.”

“After following Thirdpresence for quite some time, we are fully convinced that the team has developed and commercialized their unique tech stack for powering high-quality mobile video advertising,” said Sami Lampinen, managing partner at Inventure in a statement.

Share this:
Share on linkedin
Share on facebook
Share on twitter

Get exclusive access to news, data and actionable insights on the European Tech innovation ecosystem(s)

By subscribing to Tech.eu, you gain instant access to curated European technology news, market intelligence and interviews with leading startup founders, investors and more. Sign up now in under a minute to deepen your knowledge on the European Tech innovation ecosystems on a daily basis.