Fuelled by billions of smartphones, trillions of sensors and powered by nearly 5 million developers worldwide, the global app economy is entering a new and critical phase of growth.
But the sheer volume of apps (1,200 apps coming online daily based on January 2015 figures from Pocketgamer.biz) exposes a dangerous disconnect between the strategies app companies and developers must pursue to grow their business, and the app store and the financing models that will allow them to succeed.
This is why Pollen VC, a fintech company headquartered in the UK, is gaining traction with an approach that bridges what it calls "the funding gap" — the period when app companies can run out of steam waiting to get paid for their app sales or in-app purchases from the leading app stores.
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