German startups fight smart to help battle the alarming rise in mobile advertising fraud

Mobile advertising is on the rise - but so is mobile app fraud. Peggy Anne Salz highlights three German startups fighting the battle against fraud in different ways.
German startups fight smart to help battle the alarming rise in mobile advertising fraud

The 'app economy' may be booming, but mobile fraud is exploding into a massive problem projected to cost billions and undermine the integrity of the global ad tech industry.

Escalating the cause for concern is a recent study, conducted by the ANA (Association of National Advertisers) and White Ops, a leader in online fraud mitigation for digital advertising, that expects more than $7 billion to be lost in ad fraud this year — a huge chunk of it on mobile. "Right now," the ANA tells Adweek, "the wildest fraud innovations are happening in mobile."

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