London data analytics startup RedSift raises $2 million seed round

RedSift, a data analytics platform-as-a-service, has raised $2 million in a seed round led by White Star Capital, Oxford Capital along with Entrée Capital.

The London-based startup, founded by Rahul Powar and Randal Pinto last year, formerly of Shazam, processes data from multiple sources to create data analytic insights for the end user. For example, users can set up a “sift” that prioritises emails based on their proximity to the sender or the Analytics Bot Sift, which builds data visualisations using data from Google Analytics and Slack accounts.

The new round of funding will be used to further develop the platform and its SDK, which supports Javascript, Python, Java, Scala, Clojure, and Julia. Currently the RedSift product is in public beta.

“My data should work for me. I believe in a future where all the great power of today's cloud computation and algorithms can be rapidly and simply harnessed for our user’s benefit,” explained Powar, CEO.

“The amount of data generated by individuals and enterprises is scaling exponentially” added Christian Hernandez, managing partner at White Star Capital, “but no simple computational platform has existed to allow developers to easily harness disparate data sets and turn those into actionable micro-services.”