Austrian startup Playbrush, a toothbrush connected to a mobile game for kids, has raised $2 million. The funding comes from existing investors Speedinvest and Hansi Hansmann, as well as the former race car driver Harold Primat.
Playbrush was launched in 2015, and has offices in Vienna, London, and San Francisco. Playbrush is a toothbrush that doubles as a game controller and is linked to a smartphone game, to make toothbrushing fun for children.
This is how the game works, according to the company's website:
_"Motion sensors in your Playbrush record how you brush your teeth (place, duration and speed) and a specific game algorithm helps children to brush for long enough and everywhere in their mouth. Real time feedback in the form of brushing statistics as well as a unique reward system is encouraging children to brush more accurately and regularly."_
In September a partnership will begin with Austria's largest domestic drugstore chain BIPA, and Playbrush will be available in over 600 of its stores.
"I am also thrilled as a father of three children," commented Lucas Polagnoli from Speedinvest about the product, as reported by Der Brutkasten. "At home we have been using Playbrush since Christmas 2015 and there has been no drama in the bathroom ever since."
Read more: Der Brutkasten (German)